Manager, CRM (Digital Marketing)

Goeasy  is looking for a results driven, strategic thinker to manage our customer lifecycle marketing efforts. This is the job for you if you live for performance oriented marketing and want to make a direct impact in a growing company. You love to set a strategy, execute on the strategy, and measure the results. You thrive in a fast-paced, entrepreneurial environment where the status quo is challenged daily

As the Manager of CRM you will help implement a digital lifecycle marketing platform and lead the marketing strategies and execution for distinct customers segments with a focus on testing and continual optimization.

You will report to the VP Digital and interface with nearly every part of the business

Responsibilities

• Define the strategy, planning and execution of all digital customer lifecycle engagements
• Build, test and deploy automated marketing campaigns across multiple customer segments that drive incremental customer value and deliver on funnel metrics
• Map customer journeys and use A/B and multivariate testing techniques to optimize campaigns
• Build and manage digital referral and loyalty programs
• Implement and be well versed in the latest marketing automation tools
• Champion a cross functional team for campaign execution, including ideation, creative production, testing, deployment and reporting.
• Analyze customer behavior and their key characteristics to improve engagement initiatives.
• Present findings to senior management to drive business and marketing decisions.
• Work to rally teams across the business to improve customer experience, and work together in new ways with new technologies.

Requirements

• 4-6 years of experience (email marketing, marketing analytics or similar); we are seeking a Digital native
• Bachelor degree required or equivalent work experience with a measurable track-record of success, supported by ROI outcomes.
• Ability to deep dive into performance data on a daily basis, drawing conclusions and building campaign strategy based on data.
• Proficient with ESPs, email flow building, personalization and drip campaign creation.
• Mobile app retention and mobile messaging marketing experience a plus.
• Copy writing experience an asset
• A strong understanding and background in marketing communication principals and best practices
• A strong understanding of digital design principals, user experience design and deliverability best practices
• Experience with web analytics and analysis tools (ie Google Analytic , Excel, etc.).
• Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment.
• Excellent communication skills when working with teammates who may be either data-driven or more qualitative
• Understanding of HTML is a plus
• Self-starter who is comfortable with ambiguity and enjoys problem solving
• The desire to continually learn and become the best in your craft
• Entrepreneurial spirit and fearless in your ability to bring forward and execute new and innovative marketing tactics – willing to take risks!

goeasy is a publicly traded Canadian company that has been around for over 20 years and is one of  Canada’s fastest growing companies in recent years.  goeasy has two primary business units including easyhome, our retail lease-to-own business with 180 stores across the country and easyfinancial, our alternative financial services business that has over 200 branches across Canada.  Reporting into goeasy’s VP of Digital, this is a truly unique opportunity for someone who is looking to be a part of a high growth, fast paced marketing team that is focused on bringing new products to market that help our customers get a better financial path.

Inclusion and Equal Opportunity Employment

goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.   Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. 

We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

Why should you work for goeasy?

To learn more about our great company please click the links below:

https://www.youtube.com/watch?v=0KqktwVltck&feature=youtu.be/?utm_source=GoEasy&utm_medium=InternalRef&utm_campaign=GoEasyBodyCareersVideo

http://goeasy.com/careers/

 PAID1234

#LI-POST