Risk Analyst

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! A publicly traded company on the TSX with over 4000% shareholder return since 2001, goeasy operates two main business units. easyfinancial is our consumer lending business that offers secured and unsecured installment loans of up to $25,000 and easyhome is Canada’s largest merchandise lease-to-own company. It is our mission to provide everyday Canadians the chance for a better tomorrow, today by giving them access to the credit they need and by offering them a second chance when they have been turned down by banks and traditional lenders. With a retail network of nearly 400 locations across Canada and over 1700 employees, we are able to build lasting relationships with our customers as we help them rebuild their credit and graduate towards prime rates and a brighter financial future.

Are you an innovative, up-and-coming marketer that is passionate about joining a great brand and looking to make your mark on a great Canadian success story?

If this sounds like you, then the Marketing Data Analyst role at goeasy is your next career move.  Reporting into goeasy’s VP of Digital, the Marketing Business Analyst will play a pivotal role in goeasy’s digital marketing strategy by enabling effective business decisions through the aggregation of data from multiple sources and compiling it into digestible and actionable formats. This role will require you to drive insights and actions that help us improve the customer experience and grow the business through both new and existing initiatives that cross a variety of marketing channels.

         Responsbilities

• • Competitive reporting and analysis of the marketplace with a focus on identifying key trends, market risks and market opportunities for both easyhome and easyfinancial
  • Ability to synthesize third party data on an ongoing or ad hoc basis sourced through a variety of vendors as well as our own brand health research
  • Manage key marketing related dashboards by sourcing and reporting on operational data to extract key insights from cross channel sources and systems. Includes CPA reporting, funnel analysis, A/B testing, channel reporting, new customer reports and ongoing marketing acquisition reporting.
  • Partner with marketing leads and business stakeholders to develop and interpret analysis that drives promotions for both business units
  • Provide post campaign reporting and analysis for promotional offers for both businesses and develop lessons learned as well as identifying opportunities for future campaigns and how future spend can best be leveraged
  • Ad Hoc reporting and analysis of cross functional data from operations, risk and marketing.
  • Marketing prime working with IT for data & business insights including the data warehouse and business reporting requirements for EDW
  • Investigative analysis and problem solving for current business issues
  • Support business case development for new initiatives
  • Provide well-conceived, accurate and impactful information through reporting and analysis to assist management in guiding improved performance and areas for optimization
  • Support the marketing team where required with more general participation in projects and core initiatives

   

  Qualifications

  • University degree in marketing, marketing communications or business administration
  • 2-4 years of experience in marketing analysis, forecasting and predictive modeling, campaign management, customer base analysis
  • Advanced Excel skills and high proficiency with web-based tools and Microsoft Office applications
  • Exhibit capabilities in marketing analysis, pre- and post-campaign analysis and forecasting
  • Strong communication skills; ability to coherently interact with various departments and levels of management
  • Strong data mining skills and the ability to apply intuition to results
  • Disciplined, analytical but a creative thinker and problem solver
  • Excellent written and verbal communication skills
  • Strong understanding of data and analytics and using that data to drive meaningful insights
  • Proficiency in using query languages such as SQL
  • Experience with data visualization tools
  • Entrepreneurial spirit and fearless in your ability to bring forward and execute new and innovative marketing tactics – willing to take risks!
  • Ability to work cross functionally to understand the needs of other areas of the business

Inclusion and Equal Opportunity Employment

goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.   Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. 

We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.

Why should you work for goeasy?

To learn more about our great company please click the links below:

https://www.youtube.com/watch?v=0KqktwVltck&feature=youtu.be/?utm_source=GoEasy&utm_medium=InternalRef&utm_campaign=GoEasyBodyCareersVideo

http://goeasy.com/careers/ 

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