Director, Communications and Public Relations (Marketing)

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! A publicly traded company on the TSX with over 4000% shareholder return since 2001, goeasy operates two main business units. easyfinancial is our consumer lending business that offers secured and unsecured installment loans of up to $25,000 and easyhome is Canada’s largest merchandise lease-to-own company. It is our mission to provide everyday Canadians the chance for a better tomorrow, today by giving them access to the credit they need and by offering them a second chance when they have been turned down by banks and traditional lenders. With a retail network of nearly 400 locations across Canada and over 1700 employees, we are able to build lasting relationships with our customers as we help them rebuild their credit and graduate towards prime rates and a brighter financial future.

Reporting into the Chief Marketing Officer, you have a passion for the customer and building great brands through effective communications strategies. You have an entrepreneurial spirit and the idea of building a core function at an innovative and high growth company excites you. You have a proven track record of improving brand reputation to enhance customer experience and drive growth, and love working collaboratively internally and externally to continually build on the success of goeasy’s story.

Responsibilities include all internal communications broadcast to 1700+ employees across Canada for both our easyhome and easyfinancial business units and management of all external communications including PR and Investor Relations to leverage our earned communication channels to support our brand message to both the public and investor community. This role is also responsible for owning our key goeasy events such as our National Sales Conference and incentive trips. Lastly, this mandate includes support in building and executing our Corporate Social Responsibility platform which includes longstanding partnerships with organizations such as the Boys and Girls Clubs of Canada and Habitat for Humanity.

Responsibilities

• Lead a team of two communications professionals
• Develop and own the long-term strategy for internal communications including content, distribution and technology requirements
• Own and manage the execution of all business communications to our field staff, support center and call center teams, in both French and English, with engaging content that motivates enhanced performance
• Create fully integrated PR campaigns that support our brand initiatives and leverage relationships with key media outlets to further promote the goeasy story
• Own our key messages and overarching tone and voice for communications across all external channels
• Draft key communication materials including press releases, media pitches, executive speaking notes, and a variety of investor communications collateral including quarterly call scripts and annual reports
• Support the growing government relations mandate in partnership with the Executive sponsors
• Act as the key media contact for customer, brand, product, issues management and community initiatives
• Oversee regular media monitoring and develop key insights and competitive analysis of the alternative lending space and broader financial services landscape including fintech both locally and internationally
• Develop KPI’s and dashboards to monitor, measure and assess the effectiveness of all internal and external communications programs
• Manage and oversee the execution of our core internal employee events including our annual national conference with close to 500 participants and employee incentive trips
• Manage CSR initiatives, including storytelling, partner engagement, employee volunteer engagement, the organization of events, development of communications materials and integration into existing corporate channels and materials
• Lead and manage an existing communications team with the ability to scale resources as the channel grows and evolves
• Work collaboratively with key agency partners to help support our efforts

Skills and qualifications

• Undergraduate degree in Communications, English or a related field. Attainment of a MBA is preferred.
• 7-10 years in a communications or media role/environment supporting and leading corporate and external communications
• Experience developing communications strategies and initiatives to create innovative programs for a variety of stakeholders
• Excellent writing skills and experience writing for a range of audiences as well as strong editing and proofreading abilities
• Experience with media relations, managing external facing stakeholders and reputation management

• Entrepreneurial and disruptive in your ability to think about problems, challenge the status quo and a willingness to take calculated risks in order to support the brand and customer voice
• Thrives in a dynamic environment that is fast paced, has multiple priorities and loves the challenge of a high growth business
• The ability to shift priorities quickly, manage tight timelines and be relentless in your desire to get the job done with a group of people that care A LOT about what we are doing
• The desire to be a part of something bigger than yourself by joining an organization with a purpose and mission to help the over 7 million non-prime Canadians consumers that are looking for a second chance and a better financial future

Special Conditions:

This opportunity is based at our home base in Mississauga, Ontario. 

Why should you work for goeasy?

To learn more about our great company please click the links below:

http://goeasy.com/careers/