Director, Digital Marketing

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! Recently recognized as one of Canada’s Most Admired Corporate cultures in 2018, we want the best and brightest to join our team. We are a publicly traded company on the TSX with over 4000% shareholder return since 2001, goeasy operates two main business units. easyfinancial is our consumer lending business that offers secured and unsecured installment loans of up to $35,000 and easyhome is Canada’s largest  merchandise lease-to-own company. It is our mission to provide everyday Canadians the chance for a better tomorrow, today by giving them access to the credit they need and by offering them a second chance when they have been turned down by banks and traditional lenders. With a retail network of nearly 400 locations across Canada and over 1800 employees, we are able to build lasting relationships with our customers as we help them rebuild their credit and graduate towards prime rates and a brighter financial future. 

goeasy is looking for a Director of Digital Marketing to develop, implement, track and optimize our digital marketing initiates, from creating top of funnel campaigns strategies to implementing new growth channels . The candidate must be passionate about learning, be able to work on multiple projects at the same time and possess an understanding of SEO, SEM, paid and organic social media, retargeting campaigns, A/B testing, and CRM. You will partner closely with internal teams and our agencies to create targeted initiatives that drive real business results (we’re not big on vanity metrics). This is your chance to be part of a newly formed in-house digital superstar team. The Director, Digital Marketing will report to the VP of Digital

Requirements:

• Oversee the strategic planning, execution and ongoing optimization of existing paid and organic channels, while continuing to test new growth channels
• Create acquisition and retention campaigns in collaboration with the traditional marketing team
• Lead the social strategy and execution across multiple channels
• Manage and motivate highly skilled internal and agency digital teams ensuring program goal alignment, brand alignment and communication of budgets
• Be the digital lead on cross functional teams ensuring alignment of messaging and initiative.
• Expand the visibility and working knowledge of digital marketing across the organization through presenting and communicating best practices and key findings
• Oversee operational Ad Tech: not limited to but including AdWords, Facebook Ads Manager, Marketing Cloud Social Studio
• Drive marketing optimization through regular A/B testing
• Have experience in identifying target audiences and devising digital campaigns that engage, inform and motivate; in optimizing landing pages and user funnels
• Manage the digital ad budget
• Keep a constant eye on the evolving landscape to assess best in class digital practices

Qualifications:

• 5+  years of company and/or agency digital marketing experience
• a bachelor’s degree in a relevant field, experience working with consumer brands
•  an in-depth understanding and experience with various digital marketing channels
• proven ability to develop digital marketing campaigns that deliver results
• excellent communication and presentation skills
• knowledge of digital marketing tools
• experience in managing ongoing A/B and multivariate experiments and tests
• excellent project manager skills with the ability to handle multiple-tasks simultaneously and meet deadlines
• the ability to get things done in a high paced environment
• the desire to continually learn and become the best in your craft
• not afraid to try new things – driven to constantly improve results.
• thrive in a fast-paced environment with the ability to pivot and problem-solve
• passion for the digital marketing space and technological innovation
• Strong communication skills; ability to coherently interact with various departments and levels of management
• entrepreneurial spirit and fearless in your ability to bring forward and execute new and innovative marketing tactics – willing to take risks!
• ability to work cross functionally to understand the needs of other areas of the business
• Relentless in your ability to get the job done and make great decisions to drive the business forward

Inclusion and Equal Opportunity Employment

goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.   Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. 

We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.

Why should you work for goeasy?

To learn more about our great company please click the links below:

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