Director, Digital Growth Marketing

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! Recognized as one of Canada’s Most Admired Corporate Cultures, one of Canada’s Top 50 Fintech’s and one of North America’s Most Engaged Workplaces, we want the best and brightest to join our team.

We are a publicly traded company on the TSX with over 4000% shareholder return since 2001, goeasy operates two main business units. easyfinancial is our consumer lending business that offers secured and unsecured installment loans of up to $35,000 and easyhome is Canada’s largest merchandise lease-to-own company. It is our mission to provide everyday Canadians the chance for a better tomorrow, today by giving them access to the credit they need and by offering them a second chance when they have been turned down by banks and traditional lenders. With a retail network of nearly 400 locations across Canada and over 1900 employees, we are able to build lasting relationships with our customers as we help them rebuild their credit and graduate towards prime rates and a brighter financial future. 

goeasy is looking for a Director of Digital Growth Marketing to develop, implement, track and optimize our digital marketing initiatives. From creating top of funnel awareness and brand building campaigns, to implementing new growth opportunities, the ideal candidate will know how to build and scale complex marketing campaigns across the purchase funnel, has demonstrated experience managing and building high performing teams to achieve results and is able to define and clearly communicate the strategic direction.

Reporting into the VP Digital, you will have overall ownership of a substantial multi-million-dollar digital Marketing budget across two brands, easyfinancial and easyhome. You are passionate about acquisition but don’t take your eyes off the value of brand building. You have a growth mindset, have the ability to work on multiple projects at the same time and possess an understanding and expertise in SEO, SEM, email marketing, paid and organic social media, A/B testing and content marketing. You will partner closely with internal teams and our agencies to create targeted initiatives that drive real business results (we’re not big on vanity metrics). This is your chance to be part of a newly formed in-house digital superstar team.

Requirements:

• Manage a team focused on customer acquisition, paid media, SEO, content marketing and social marketing and work with our agency partners as well
• Oversee the strategic planning, execution and ongoing optimization of existing paid and organic channels, while continuing to test new growth channels
• Lead and mentor the team to better use data to answer complex questions and drive smart commercial decisions across the entire marketing team
• Lead the social and content strategy, as well as it’s execution across multiple channels
• Work closely with an amazing Product & Customer team to optimize our application flows and digital customer experience
• Be the digital lead on cross functional teams ensuring alignment of messaging and initiatives
• Expand the visibility and working knowledge of digital marketing across the organization through presenting and communicating best practices and key findings
• Oversee the team in managing operational Ad Technology: not limited to but including AdWords, Facebook Ads Manager, Marketing Cloud Social Studio
• Drive marketing optimization through regular A/B testing
• Have experience in identifying target audiences and devising digital campaigns that engage, inform and motivate; in optimizing landing pages and user funnels
• Manage the digital ad budget
• Keep a constant eye on the evolving landscape to assess best in class digital practices

Qualifications:

• 7+ years of company and/or agency digital marketing experience
• A bachelor’s degree in a relevant field and experience working with B2C brands
• An in-depth understanding and experience with various digital marketing channels
• Proven ability to develop digital marketing campaigns that deliver results
• Willing to roll up your sleeves and get the work done
• Strong analytical skills and a performance oriented mindset
• Excellent communication and presentation skills
• Experience in managing optimization programs and creative executions
• Excellent project management skills with the ability to handle multiple-tasks simultaneously and meet deadlines
• The ability to get things done in a high paced environment
• The desire to continually learn and become the best in your craft
• Not afraid to try new things – driven to constantly improve results
• Thrive in a fast-paced environment with the ability to pivot and problem-solve
• Passion for the digital marketing space and technological innovation
• Entrepreneurial spirit and fearless in your ability to bring forward and execute new and innovative marketing tactics – willing to take risks!
• Ability to work cross functionally to understand the needs of other areas of the business
• Relentless in your ability to get the job done and make great decisions to drive the business forward

Inclusion and Equal Opportunity Employment

goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.   Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

Why should you work for goeasy?

To learn more about our great company please click the links below:

PAID1234