Vice-President, Marketing

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! Certified as a Great Place to Work®, recognized as Canada’s Most Admired Corporate Cultures, GTA's Top 100 Employers, one of Canada’s Top 50 Fintech’s, North America’s Most Engaged Workplaces, and placed on the 2022 Report on Business Women Lead Here list, we want the best and brightest to join our team.

We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to over 4,000 merchants in the powersports, automotive, retail, home improvement and health sectors. With over 30 years of experience, our over 2300 employees work with our customers to help them get access to the money they need today, while they rebuild their credit and graduate to prime rates. Our omni-channel model includes over 400 retail locations and digital/mobile platforms that enable our customers to transact with us through their channel of choice.

About the Role:

goeasy has experienced exponential growth over the past few years, and with an even bigger opportunity ahead of us, we are seeking a strategic and creative Marketing Leader that can grow and scale the business as we expand our lending products, channels of distribution and pursue geographic expansion.

Reporting to the Chief Marketing officer, the VP of Marketing will own our brand and creative strategy, promotional roadmap, in-store POS design and execution, mass media strategy and planning and everything in between to help bring our vision of providing everyday Canadians a path to a better tomorrow, today to life.

Responsibilities:

• Lead and develop a team of passionate and innovative multi-function Marketers; retain and grow key talent while creating an environment of high accountability that motivates the team to achieve business goals and targets in a fun and productive culture.
• Own the strategy and planning of our integrated marketing roadmap including, our always-on promotional strategy and our go-to-market strategies for all new product and campaign launches Nationally.
• Evolve our brand architecture and brand narrative across our expanding suite of operating units with a focus on acquiring new customers and growth.
• Lead all media strategy and planning with agency partners across traditional channels including TV, radio, OOH, and direct mail with a view to optimizing our media mix to generate the highest returns on our campaigns.
• Drive retail marketing strategies to attract new customers across our National branch and store footprint of 400 locations including the development of all in-store and in branch merchandising.
• Responsible for influencing/managing creative teams, across multiple channels and mediums to ensure innovation, challenging the status quo and on-time/on budget delivery of our creative work.
• Manage all key agency partners across multiple brands including creative, media, analytics, and research with ownership of quarterly Integrated Agency Team meetings to drive enhanced process and creative execution across our partner landscape.
• Acts as the brand champion internally to ensure our brand standards and value propositions are communicated, distributed, trained and lived by all functional groups and across our goeasy employees base of over 2300 across the country.
• Accountable for key metrics including, new customer acquisition, brand awareness, positive brand perception, and team engagement and NPS scores.
• Responsible for measurement and tracking of all marketing campaigns including working cross functionally with finance and the channel enablement teams to measure and track promotional campaign effectiveness to assess lift and ROI.
• Stewardship of a $30M+ marketing budget including overall budget tracking, adherence to internal financial processes and working jointly with the broader Marketing Leadership Team to ensure spend is allocated across the most effective channels to drive the best return for the company.
• Leads the Competitive Intelligence and Consumer Research functions to generate customer focused insights that are used to drive innovation and exceptional delivery of customer value.

What Will Help You Succeed?

• Proven ability to excel in a fast-paced entrepreneurial work environment while managing multiple complex projects across brands in a hyper growth environment.
• Relentless and hardworking; someone who enjoys doing hard things and solving complex problems as we build for the future. You understand that building and scaling a business takes hard work and know that if it were easy, everyone would be doing it!
• Extreme ownership and the ability to operate with a high degree of ambiguity where priorities shift and change based on the needs of the business.
• Willingness and aptitude to not only work strategically, but also get in the “trenches” with the team to execute on plans and get it done.
• Ability to define the structure and future state vision for the team to support ongoing execution of key projects and priorities.
• Curious and a passion for learning and growth that keeps you engaged in the newest industry and brand developments and the latest marketing technology and innovation trends.
• A creative thinker that can push boundaries, is excited by testing new ideas and rolling out different and innovative approaches to our work.
• An analytical mindset and the ability to navigate the complex world of multi channel attribution to deliver insights and translate those into tangible business improvements.
• Strong business and financial acumen with P&L experience and the ability to help drive meaningful customer LTV.
• A proven track record of building, scaling and growing teams to support the evolving needs of the business.

Skills and Qualifications:

• University or college degree in Business, Marketing, or Commerce preferred; completion of an MBA is an asset.
• A minimum of 10 years experience in marketing, with demonstrated progressive accountabilities and a consistent track record of delivering results.
• Experience in managing large consumer brands in financial services, fintech, digital banking, or digital lending preferred.
• Excellent oral/written communication and presentation skills. Proficient in French and English is an asset. 
• Creative thinking and exceptional analytical skills coupled with a solid business foundation.
• An innovative, positive, resilient and self-directed attitude with an ability and desire to “figure it out” and get it done.
• Proven track record of success across development of strategies, execution plans and collaboration with internal stakeholders and external partners.
• Ability to effectively manage multiple budgets, set KPIs to determine success factor and analyze resulting ROI.

Inclusion and Equal Opportunity Employment

goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

Why should you work for goeasy?

To learn more about our great company please click the links below:

http://goeasy.com/careers/

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