Marketing Manager (12-month contract)

Embark on a journey with one of Canada's fastest growing companies – welcome to goeasy! We have been honored with recognitions such as Waterstone Canada’s Most Admired Corporate Cultures, the 2022 Report on Business Women Lead Here, Report on Business for Canada’s Top Growing Companies and TSX30 as one of the best performing companies on the TSX. We've also received the Greater Toronto Top Employers Award and certified as a Great Place to Work®. We're on the lookout for the best and brightest to join our team!

Our vision is to provide everyday Canadians a path to a better tomorrow, today.  As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.  

goeasy Ltd. is seeking an enthusiastic, creative and hands-on Marketing Manager to manage, grow and lead the easyhome brand for a 12-month contract. Reporting to the Senior Manager, Marketing, the Marketing Manager will be responsible for planning and executing all marketing activities and promotions across various touchpoints of the brand: from in-store POS collateral, print, digital, and broadcast. The ideal candidate will be a relationship-oriented, problem-solving, data-driven marketer, who’s eager to ensure that customer experience is at the forefront of evolving easyhome’s lease-to-own and lending business.

What will you be doing?

• Develop and execute easyhome promotional campaigns including any offers, creative, media and all in-store elements
• Responsible for  driving key business KPIs including customer acquisition/retention, and revenue through execution of  various marketing channels
• Collaborate with internal marketing team and cross functional stakeholders on project management of sales events/campaigns, new product launches, or product updates, including managing cross-functional department requirements to execute effectively
• Contribute to the evolution of the easyhome brand in-store and online, by promoting both leasing and lending brand messages, and the brand’s ability to promote financial literacy 
• Participate in annual campaign and offer planning for easyhome and identify “test and learn” opportunities within new and established marketing channels
• Own the direct mail and printed flyer program for easyhome including analytics, model optimization, creative testing and exploration of new customer lead sources and opportunities
• Build relationships with field employees (store staff, regional managers, divisional vice presidents), to help drive customer-facing marketing initiatives and support local marketing programs at the store level
• Manage relationships with internal and external business partners/ stakeholders, including external agency partners, operating in an IAT model to move creative development & media campaigns forward
• Responsible for budget management and oversight to drive highest possible ROI on Marketing spend

What experience do you have?

• 5+ years of relevant marketing experience. Experience in retail or financial services industries is an asset
• Post secondary education in marketing or a related field
• Advanced MS Office skills
• Basic understanding of Google Analytics and MicroStrategy
• Proven planning & project management skills
• Ability to work well in a fast paced, results driven environment
• Proven problem-solving skills
• Influencing capability: ability to gain buy-in from senior management for projects and promotions
• Strong organizational skills: ability to set and meet deadlines
• Relationship-building skills at all levels of the organization with ability to present ideas and solutions to a range of audiences including senior leadership
• Strong team player: willingness to jump in and do what it takes to get the job done

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, from our Mississauga office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…

Financial Benefits:

• Leverage our RRSP match and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.

Employee Perks:

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.