Manager, Digital Lifecycle Marketing

Embark on a journey with one of Canada's fastest growing companies – welcome to goeasy! We have been honored with recognitions such as Waterstone Canada’s Most Admired Corporate Cultures, the 2022 Report on Business Women Lead Here, Report on Business for Canada’s Top Growing Companies and TSX30 as one of the best performing companies on the TSX. We've also received the Greater Toronto Top Employers Award and certified as a Great Place to Work®. We're on the lookout for the best and brightest to join our team!

Our vision is to provide everyday Canadians a path to a better tomorrow, today.  As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.  

Are you analytical, customer-centric, and have experience in leading cross-functional teams? We're seeking a Manager, Digital Lifecycle to join our digital marketing squad at goeasy. You'll collaborate with stakeholders and vendors to design lifecycle marketing campaigns, enhancing customer engagement and shareholder value. Responsibilities encompass planning, personalization, deployment, optimization, and performance analysis.

What will you be doing?

• Develop and execute lifecycle marketing strategies across email, mobile push notifications, and SMS to acquire, engage, retain, and cross-sell/up-sell subscribers, maximizing Subscriber Lifetime Value (SLV).
• Create and manage customer journeys to drive SLV and retargeting in digital channels, implementing onboarding, post-purchase follow-ups, re-engagement campaigns, and cross-channel retention strategies.
• Lead end-to-end channel management of lifecycle campaigns, including segmentation, personalization, content creation, and automation, collaborating with cross-functional teams to ensure flawless execution.
• Manage channel management of lifecycle campaigns through platforms like Salesforce Marketing Cloud, acting as a subject matter expert on optimization tactics and regulatory compliance.
• Develop segmentation strategies targeting specific behaviors and drive personalization within each brand category, utilizing platforms like Salesforce for customer profile segmentation.
• Design and implement testing plans to optimize workflows, processes, and technology, analyzing data to uncover new acquisition and engagement strategies.
• Manage marketing budgeting and forecasting for subscription revenue streams, optimizing workflows, processes, and technology to support customer journeys and business goals effectively.
• Extract insights on acquisition sources, SLV, order patterns, cohort behavior, and churn through data analysis, collecting and analyzing customer feedback to enhance the overall customer experience.
• Craft product positioning, research markets, collaborate cross-functionally, create content, analyze metrics, inform trends, etc.
• Lead, mentor, and develop 2 digital direct reports, fostering innovation and customer-centricity.

What experience do you have?

• 5+ years of proven experience in lifecycle marketing, customer marketing, and retention roles, with a focus on customer journey marketing strategy and execution.
• Deep understanding of email, SMS, and push marketing best practices and platforms, including Salesforce Marketing Cloud, Google Analytics, and Datorama.
• Proficiency in SQL queries, databases, and compliance regulations like CASL.
• Ability to translate quantitative and qualitative data into actionable insights for testing methods and tactics.
• Organize and track projects through internal and external processes. Assign tasks, monitor progress, communicate updates, and resolve issues to ensure projects are completed successfully, on time, and within budget.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, between our Mississauga and downtown Toronto office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…

Financial Benefits:

• Leverage our RRSP match and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.

Employee Perks:

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

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