Marketing Specialist, Digital Lifecycle Marketing

Embark on a journey with one of Canada's fastest growing companies – welcome to goeasy! We have been honored with recognitions such as Waterstone Canada’s Most Admired Corporate Cultures, the 2022 Report on Business Women Lead Here, Report on Business for Canada’s Top Growing Companies and TSX30 as one of the best performing companies on the TSX. We've also received the Greater Toronto Top Employers Award and certified as a Great Place to Work®. We're on the lookout for the best and brightest to join our team!

Our vision is to provide everyday Canadians a path to a better tomorrow, today.  As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.  

We're seeking a Marketing Specialist, Digital Lifecycle Marketing to join our expanding team. In this role, you'll spearhead multi-channel campaigns (email, SMS, push notifications), collaborating closely with stakeholders and vendors to craft top-tier digital lifecycle and direct marketing initiatives. Your focus will be on driving customer engagement and its direct impact on shareholder value. Leading all facets of direct marketing – from planning and deployment to optimization and performance analysis – you'll ensure that goeasy brands are safeguarded and delivered through a world-class customer experience.

What will you be doing?

• Manage and execute day-to-day email, SMS, and push notification marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various types of campaigns and journeys.
• Create monthly and weekly campaign calendars, drive content optimizations, and deliver results to targets and forecasts.
• Provide domain expertise and act as the point person for our marketing automation platform, Salesforce Marketing Cloud (SFMC), ensuring adherence to email, SMS, and push notification marketing automation best practices.
• Understand list segmentation and support the design and execution of segmentation and content personalization strategies.
• Build, validate, and implement automated workflows and triggered journeys.
• Optimize campaigns to improve engagement rates, conversion rates, and other key metrics.
• Analyze results and provide insights to inform future campaigns.
• Serve as an expert on compliance and best practices, including list clean-up, segmentation, and improving deliverability.
• Collaborate with internal stakeholders such as Marketing, Sales, Data, and IT to ensure alignment on business needs and requirements.
• Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of campaign execution inside SFMC, as required.
• Recommend best practices and manage process documentation to ensure a record of multichannel journeys.
• Master new tools quickly, conduct research, and provide recommendations to the team on generating leads.

What experience do you have?

• 3+ years of digital marketing experience with a focus on email deployments.
• Experience in day-to-day execution of multichannel journeys, including email, SMS, and Push notifications.
• 3+ years of experience in roles involving analysis of quantitative and qualitative data to derive insights for testing various methods and tactics in collaboration with integrated marketing teams across diverse digital ecosystems.
• Proficiency in Salesforce Marketing Cloud, Google Analytics, and Datorama.
• Knowledge of data architecture and connected data strategy, particularly in databases, data warehouses, and data lakes, is a plus.
• Understanding of SQL queries, databases, and CASL.
• Strong expertise in data analytics, translating marketing and business KPIs into actionable plans and strategies that drive growth and ROI.
• Experience working collaboratively across various departments, including IT, Marketing, Product, Operations, and Customer Experience.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, between our Mississauga and downtown Toronto office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…

Financial Benefits:

• Leverage our RRSP match and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.

Employee Perks:

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.