Marketing Coordinator

Are you an innovative, up-and-coming marketer that is passionate about joining a great brand and looking to make your mark on a great Canadian success story? If this sounds like you, then the Marketing Coordinator role at goeasy is your next career move. goeasy is a publicly traded Canadian company that has been around for over 20 years and is one of  Canada’s fastest growing companies in recent years.  goeasy has two primary business units including easyhome, our retail lease-to-own business with 180 stores across the country and easyfinancial, our alternative financial services business that has over 200 branches across Canada. 

Reporting into goeasy’s CMO, this is a truly unique opportunity for someone who is looking to gain exposure to all key areas of marketing while maintaining a direct relationship with a dynamic executive that is looking to mentor. The Marketing Coordinator will support the CMO as their right hand and will be given a broad set of responsibilities and access to all areas of the marketing function at goeasy including brand, media, communications, in store support, digital and social media as well as loyalty and retention and acquisition marketing.  

Responsibilities:

• Assist the Marketing team with the execution of all online and offline related marketing initiatives

• Execute various components of in-store promotions including overseeing all marketing collateral creation, distribution and use

• Participate in the development and coordination of the design, implementation and distribution of digital and print marketing material

• Help manage and execute key loyalty and retention programs including all email communications, list management and A/B testing

• Support the execution of various marketing related events that include both internal facing events and customer driven events  

• Manage social media related activities including posting and filtering of customer concerns and feedback through the appropriate channels

• Actively identify and work with the Marketing team to develop new marketing strategies based on trends and insights

• Compile and analysis weekly reports, including sales and promotional data, and evaluate overall performance and campaign ROI

• Stay current and aware of trends, strategies and best practices for direct and digital marketing

• Assist in analyzing the competitive landscape for insights and  innovation

• Direct administrative support to the CMO

Qualifications:

• University degree in marketing, marketing communications or business administration

• 2-3 years of Marketing experience

• High proficiency with web-based tools and Microsoft Office applications

• Demonstrates passion about customers and great consumer brands

• Excellent written and verbal communication skills

• Strong understanding of data and analytics and using that data to drive meaningful insights

• Entrepreneurial spirit and fearless in your ability to bring forward and execute new and innovative marketing tactics – willing to take risks!

• Experience working with Exact Target or other email marketing solutions is desirable

• Ability to work cross functionally to understand the needs of other areas of the business

• Relentless in your ability to get the job done and make great decisions to drive the business forward

• Demonstrated ability to work in a fast paced environment and prioritize work accordingly to meet deadlines

• High level of multi-tasking and organizational skills required

Special Conditions:

This is a full time one-year contract covering a maternity leave based at our head office in Mississauga, Ontario.  

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