Vice-President, Business Development (Direct-to-Consumer Lending)

Embark on a journey with one of Canada's fastest growing companies – welcome to goeasy! We have been honored with recognitions such as Waterstone Canada’s Most Admired Corporate Cultures, the 2022 Report on Business Women Lead Here, Report on Business for Canada’s Top Growing Companies and TSX30 as one of the best performing companies on the TSX. We've also received the Greater Toronto Top Employers Award and certified as a Great Place to Work®. We're on the lookout for the best and brightest to join our team!

Our vision is to provide everyday Canadians a path to a better tomorrow, today.  As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.  

We are excited to announce an opportunity for a Vice-President, Business Development (Direct-to-Consumer Lending) at our LendCare subsidiary! You will lead the development, execution, and scaling of our direct-to-consumer (DTC) financing strategy, driving our expansion from a partner-driven model to direct consumer engagement. Overseeing product development, marketing, operations, and customer experience, you will play a pivotal role in our growth and innovation. We seek a strategic leader with extensive experience in consumer lending, digital strategy, and customer acquisition. Strong leadership, excellent communication, and cross-departmental collaboration skills are essential. If you are passionate about driving innovation in financial services and have a proven track record, we would love to hear from you!

Why should you work for us?

• We're just minutes away from Pickering GO Station, with an internal walkway that will take you right to our building!
• Don’t live nearby? No problem! We offer relocation support or 407 travel reimbursements to make your commute easier.
• We value in-office collaboration but understand the need for flexibility. Enjoy the best of both with our flexible work program.

What will you be doing?

• Direct-to-Consumer Strategy Development: Leading the creation and execution of a direct-to-consumer lending strategy, driving the company's expansion beyond its current partnership-driven model. Developing comprehensive go-to-market plans, product offerings, and customer acquisition strategies to ensure success in this new business line.
• Market and Product Development: Identifying consumer needs and trends to develop lending products tailored for direct-to-consumer markets. Overseeing the creation of competitive financial products that differentiate the company in the marketplace and drive customer adoption.
• Project Management: Managing the end-to-end process of launching the DTC business, ensuring that initiatives are delivered on time, within scope, and within budget. This includes coordinating internal resources, technology solutions, and external vendors to support product launches.
• Cross-Functional Collaboration: Working closely with internal departments such as marketing, sales, technology, compliance, and operations to ensure successful implementation and alignment of DTC strategies. Building strong cross-functional teams to deliver high-impact projects and drive growth.
• Customer Experience and Journey Optimization: Developing a seamless, customer-focused experience across all touchpoints. Continuously optimizing the customer journey, from acquisition to loan servicing, to maximize engagement and satisfaction.
• Compliance and Risk Management: Ensuring that all direct-to-consumer lending products and strategies adhere to relevant regulatory and compliance standards. Proactively managing risk while maintaining a competitive and customer-friendly product suite.
• Performance Tracking & Reporting: Establishing and monitoring key performance indicators (KPIs) to track the success of DTC initiatives. Regularly reporting progress, insights, and recommendations to senior leadership, ensuring transparency and accountability.
• Data-Driven Decision Making: Using data and analytics to measure the performance of DTC initiatives, optimize marketing spend, and improve customer acquisition and retention strategies. Leveraging insights to refine products and improve the customer experience.
• P&L Accountability: Overseeing the profit and loss (P&L) for the department, ensuring efficient allocation of resources to maximize profitability. Monitoring financial performance, managing budgets, and implementing strategies to achieve financial targets.
• Channel Performance Monitoring: Monitoring key product performance and growth metrics to identify trends and recommend action plans. Ensuring continuous improvement and optimization of product or channel strategies to drive growth and achieve business objectives.
• Team Management: Managing, coaching, and developing a group of professionals to enhance their skills and performance, fostering a high-performing and cohesive team.

What experience do you have?

• Minimum of 10 years of experience in strategic planning or business development within the financial services or lending industry.
• 5+ years of leadership experience at the strategic level, with a focus on fostering professional development and team growth.
• Bachelor’s degree in business, finance, or a related field. An MBA or equivalent advanced degree is an asset.
• Strong leadership and project management skills.
• Ability to work cross-functionally and lead teams.
• Excellent communication and interpersonal skills.
• Analytical mindset with experience in data-driven decision-making.
• Proficiency with project management and business analysis tools.
• Creative thinking and exceptional analytical skills.
• An innovative, positive, resilient, and self-directed attitude.
• Technical savvy to collaborate with technology teams and determine the best solutions to deliver on our strategy.

Please note that internally this role is referred to as: Vice-President, Direct-to-Consumer

This role requires on-site attendance at our LendCare office: 1315 Pickering Parkway, Pickering, ON

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.

#LI-AM1