Marketing Specialist

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy! At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30, highlighting us as one of the top performers on the TSX. We’re also thrilled to be named a Greater Toronto Top Employer and proudly certified as a Great Place to Work®. These honors reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward.  

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare.  

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment .

Why work with us?  

• Leverage our RRSP match and Employee Share Purchase Plan programs.  
• Employee discounts on furniture, electronics, and appliances.  
• Access 24/7 healthcare with Virtual Doctor Appointments.  
• Personalize your benefits with a customizable package including options for 100% coverage.  
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.  
• Celebrate properly, with your birthday off PAID! Along with paid vacation and personal days.   
• For complete picture of total rewards please click here   

Day in the life of a Marketing Specialist: 

• Manage email campaigns using HubSpot from strategy to deployment, including providing direction on copy and imagery, designing layouts, audience segmentation, list hygiene, A/B testing and reporting. 
• Build complex automated email workflows that trigger based on customer actions like website visits, application starts or form submissions. 
• Maintain and develop targeted lifecycle campaigns across email, SMS, traditional marketing and social media to deliver consistent messages at every stage. 
• Help maintain and update content on our website and landing pages. 
• Work with internal teams to execute marketing campaigns across different channels. 
• Support online and offline campaign development, including print, events, promotions and direct mail. 
• Monitor, measure and report on campaign performance, providing actionable insights to improve outcomes. 
• Support strategic planning by contributing ideas to improve customer experience and drive results. 
• Contribute to other projects and responsibilities as assigned.
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What we are looking for: 

• A minimum of 3–5 years of progressive experience in marketing, with a strong focus on lifecycle and email campaign execution. 
• Hands-on experience with email marketing platforms such as HubSpot, Mailchimp or SendGrid. 
• Strong writing and editing skills for creating compelling marketing messages. 
• Excellent analytical skills and ability to interpret data, customer metrics and market trends to make informed decisions. 
• High attention to detail and ability to manage multiple projects at once. 
• Strong collaboration and communication skills, with the ability to work effectively across departments. 
• Ability to adapt and work well in a fast-paced environment. 
• Interest in exploring marketing tools and technology to make campaigns more efficient and relevant.  
• Knowledge of the financial services industry is a significant asset. 
• Bilingualism in English and French (written) is considered an asset. 
• Able to pass background checks (criminal, employment, and credit). 
• Must be legally eligible to work in Canada on a full-time basis at the time of application; we are not able to provide sponsorship. 

Diversity, Inclusion, and Equal Opportunity Employment:  

 At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. goeasy is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. As an equal opportunity employer, we are committed to providing accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. Please let the talent acquisition team know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.  

Additional Information: All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.   

 We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.