Digital Marketing Operations Coordinator

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! Certified as a Great Place to Work®, recognized as Canada’s Most Admired Corporate Cultures, GTA's Top 100 Employers, one of Canada’s Top 50 Fintech’s, and winners of the 2021 TSX30, we want the best and brightest to join our team.

We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to over 4,000 merchants in the powersports, automotive, retail, home improvement, and health sectors. With over 30 years of experience, our 2200 employees work with our customers to help them get access to the money they need today, while they rebuild their credit and graduate to prime rates. Our omni-channel model includes over 400 retail locations and digital/mobile platforms that enable our customers to transact with us through their channel of choice.

We are looking for a Digital Marketing Operations Coordinator to help guide and maintain scalable practices to support a more effective and efficient marketing operation at goeasy. You will be the go-to person for all things digital marketing planning, quarterbacking our digital go-to-market efforts to ensure we build innovative and flexible strategies at scale. If you are a process driven, detail-oriented marketing operations professional who thrives under a diverse mandate in a fast-paced organization, this opportunity could be for you.

What you will do:

• Support the full funnel planning and execution of digital marketing programs, including channel segmentation, pacing, budget allocation and optimization
• Provide marketing project management support, playing an integral role from campaign ideation through to KPI setting and go-to-market implementation
• Support various teams in:
  • digital creative asset trafficking
  • creative Brief creation process
  • the continual cycling of new creative into our digital channels
  • production and socialization of campaign reporting and postmortems
  • marketing coordination at a branch level
  • Budget management
• Develop and maintain digital marketing service requests, intakes, and approval flows, ensuring proper governance of service-level agreements, quality control and approvals
• Assist in the production and socialization of campaign reporting and postmortems
• Assist in creation of digital marketing POVs and recommendations, as required
• Coordinate across the marketing team to ensure our digital strategies and tactics closely align to the team’s broader objectives
• Help manage our digital agency and MarTech partner relationships, including but not limited to, coordinating planning sessions, standing meetings and quarterly business reviews
• Instill process rigor around our organic search and SEO program, ensuring we’re coordinating resourcing and effort across our digital product, content marketing, engineering, and development teams

Skills and Experience:

• 2-4 years of experience working in a marketing operation and/or automation environment
• Ability to stay organized under conditions of multiple tasks and tight deadlines with minimal supervision while ensuring accuracy, efficiency, and quality of deliverables
• Salesforce Marketing Cloud user experience or any other marketing automation platform (“MAP”) experience, certifications would be a plus
• Resource Management tool experience (Jira, Workfront, Slack, Monday.com, etc.), certifications would be a plus
• Understanding and foundational knowledge of digital analytics and SEO best practices
• Ability to work with diverse skill sets, cultures, and backgrounds (from technical to strategic resources) and ease with navigating communication across multiple functions

Inclusion and Equal Opportunity Employment

goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

Why should you work for goeasy?

To learn more about our great company please click the links below:

http://goeasy.com/careers/

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