Marketing Programs Specialist

If you are looking to join one of Canada’s fastest-growing companies, goeasy is the place for you! Certified as a Great Place to Work®, recognized as Canada’s Most Admired Corporate Cultures, the GTA's Top 100 Employers, one of Canada’s Top 50 Fintech’s and North America’s Most Engaged Workplaces - we want the best and brightest to join our team.  We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to over 4,000 merchants in the powersports, automotive, retail, home improvement, and health sectors.

LendCare Capital Inc., a wholly-owned subsidiary of goeasy Ltd., is a Canadian point-of-sale consumer finance and technology company, which enables over 3,000 businesses to increase their revenue by providing full credit spectrum financing at the point-of-sale. For over a decade, LendCare has cleared a path to providing fast, reliable, and affordable financing options for the powersports, automotive, retail, home improvement, and health sectors, while processing over $6 billion in loan applications to date. With a dedicated team of finance experts and well-established partnerships with merchants, dealerships, and brokers, LendCare bridges the gap between credit score and customers living their best life.

In this role, you will work collaboratively with internal teams to execute the marketing strategy. You will develop and lead revenue generating B2B campaigns. You will be responsible for email and offline campaigns and will have experience building complex automated email programs. You are detail-oriented and have broad marketing knowledge that includes digital marketing, SEO, campaign landing page development, reporting, sales support, take-to-market, etc. You will be the go-to email expert and enjoy project managing engaging and rewarding campaigns for businesses and consumers.

Responsibilities:

• Help define and drive the marketing strategy for online and offline campaigns
• Develop and manage the Marketing team reporting dashboard
• Manage all growth and retention email marketing campaigns to LendCare’s partner base
• Provide recommendations, expertise and management of LendCare’s Martech solutions
• Management of the partner lifecycle and partner segmentation
• Coordinate with web developers and build and manage campaign landing pages
• Provide campaign reporting to internal stakeholders
• Provide direction and recommendations on printed collateral for sales teams and partners
• Evaluate market conditions and competitor data
• Stay current with new technologies and developments in digital marketing
• Work collaboratively with designers, content writer, business development and other team members
• Other responsibilities as required

Skill Requirements:

• BA/BS degree in Marketing, Communications, Advertising or equivalent working experience.
• 5+ years of Digital Marketing experience
• Experience with HubSpot is preferred
• Experience with and working knowledge of HTML/CSS/JavaScript is a plus
• Ability to think strategically and execute tactically
• Strong analytical skills – you make data driven decisions
• Excellent project management, with the ability to work under pressure to deliver high quality work
• Financial services and B2B experience preferred but not required

Diversity, Inclusion, and Equal Opportunity Employment

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information: All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. 

We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.