Marketing Manager

Embark on a journey with one of Canada's fastest growing companies – welcome to goeasy! We have been honored with recognitions such as Waterstone Canada’s Most Admired Corporate Cultures, the 2022 Report on Business Women Lead Here, Report on Business for Canada’s Top Growing Companies and TSX30 as one of the best performing companies on the TSX. We've also received the Greater Toronto Top Employers Award and certified as a Great Place to Work®. We're on the lookout for the best and brightest to join our team!

Our vision is to provide everyday Canadians a path to a better tomorrow, today.  As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.  

Supporting our easyhome subsidiary, we are seeking a data-driven, strategic, innovative, and hands-on Marketing Manager to lead our retail marketing initiatives, driving results through strategic planning and innovative activation of promotions. You will have a proven track record in retail marketing, exceptional organizational and planning expertise, and the ability to influence stakeholders at all levels. We are looking for an enthusiastic, relationship-oriented problem-solver with a natural desire to innovate, think outside the box, and who is eager to evolve easyhome’s lease-to-own and lending business.

What will you be doing?

• Develops and executes comprehensive marketing strategies for easyhome to support business growth, customer acquisition, and retention goals. This includes leading the development and execution of a robust event and promotional calendar, planning, implementing, and evaluating marketing and promotional campaigns that drive in-store traffic and sales.
• Anticipates marketing and industry trends and customer needs to inform marketing campaigns and promotional efforts.
• Collaborates with stakeholders across operations, purchasing, retail, and finance to align objectives with business priorities.
• Ensures consistent and compelling messaging across all marketing channels, including in-store, digital, web, flyer, and lifecycle channels. Recommends, tests, and optimizes the channel mix to ensure full optimization of the budget towards data-backed results.
• Works with the internal marketing team and cross-functional stakeholders on project management of sales events/campaigns, new product launches, or product updates, including managing cross-functional department requirements to execute effectively.
• Owns the direct mail and printed flyer program for easyhome, including analytics, model optimization, creative testing, and exploration of new customer lead sources and opportunities.
• Builds relationships with field employees (store staff, regional managers, divisional vice presidents) to help drive customer-facing marketing initiatives and support local marketing programs at the store level.
• Manages relationships with internal and external business partners/stakeholders, including external agency partners, operating in an IAT model to move creative development and media campaigns forward.
• Analyzes market data, sales trends, and campaign performance to identify opportunities for growth.
• Leverages data insights to refine marketing strategies and maximize ROI.
• Tracks KPIs to measure the effectiveness of marketing efforts and presents actionable insights to stakeholders.
• Manages the budget to drive the highest possible ROI on marketing spend.

What experience do you have?

• Holds a Bachelor’s degree in Marketing, Business Administration, Commerce, or a related field.
• Has 5+ years of experience in retail marketing with a proven track record of driving results.
• Demonstrates proven experience in value proposition development and adherence, with a strong understanding of creative strategy and a keen eye for design.
• Shows demonstrated success in planning and executing impactful promotions and campaigns.
• Possesses exceptional communication and influencing skills, with experience presenting to leadership.
• Maintains a data-driven mindset with expertise in analyzing performance metrics and optimizing campaigns using Google Analytics and MicroStrategy.
• Is proficient in digital marketing tools; experience with SFMC (Salesforce Marketing Cloud) is an asset.
• Displays strong organizational skills, with the ability to set and meet deadlines.
• Builds relationships at all levels of the organization, with the ability to present ideas and solutions to a range of audiences, including senior leadership.
• Is a strong team player, with a willingness to jump in and do what it takes to get the job done.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, between our Mississauga and downtown Toronto office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…

Financial Benefits:

• Leverage our RRSP match and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.

Employee Perks:

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

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