Vice President, Product

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy!  At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30, highlighting us as one of the top performers on the TSX. We’re also thrilled to be named a Greater Toronto Top Employer and proudly certified as a Great Place to Work®. These honours reflect our commitment to fostering an inclusive, high-performance culture where talent thrives, and innovation drives us forward.  

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare.  If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment. 

Role Overview 

The Vice President of Product is a brand new role and will provide strategic leadership across goeasy’s diverse product portfolio, including credit card products, unsecured loans, secured loans, and more. This role will lead the product management function, set the strategic direction, and collaborate with cross-functional teams to ensure all product initiatives are executed with excellence and deliver measurable impact. Reporting to the Senior Vice President, Marketing & Products, the Vice President, Product will play a pivotal role in shaping the company’s long-term product vision and driving the execution of strategic goals to fuel sustainable growth. 

This role will oversee the development and execution of goeasy’s product strategies, fostering innovation, growth, and market competitiveness. This role will work closely with marketing, operations, and technology teams to ensure that goeasy’s product offerings align with both customer needs and business objectives, positioning the company for continued success in a dynamic market.

What You’ll Be Doing:

Product Strategy, Development & Execution

• Lead the creation and execution of a unified product strategy across all product lines, aligning with overall company objectives. 
• Oversee the end-to-end product lifecycle, from ideation through development, launch, and continuous optimization. 
• Collaborate with cross-functional teams (marketing, technology, finance, operations) to build and launch innovative products that meet market demands and enhance customer experience. 
• Drive the development of new products, features, and pricing models to ensure competitiveness in the market and maximize profitability. 

Portfolio Management & Growth Optimization 

• Own the overall P&L for goeasy’s product portfolio, ensuring strong growth, profitability, and cost efficiency.
• Monitor product performance and identify opportunities for revenue expansion, cost optimization, and operational efficiencies.
• Lead efforts to continuously improve product offerings using data analytics, customer feedback, and market research.
• Oversee the management and performance of strategic partnerships across product lines. 

Leadership & Stakeholder Engagement 

• Lead a team of product managers and cross-functional teams to execute on product goals and deliver market-leading solutions. 
• Build, mentor, and retain high-performing product teams with a strong focus on inclusion, development, and succession planning. 
• Foster a culture of innovation, collaboration, and high performance within the product management team. 
• Cultivate strong relationships with internal stakeholders, including risk, finance, marketing, and technology teams, to drive alignment on business priorities. 
• Represent goeasy in key partner negotiations, working to secure beneficial partnerships and market opportunities. 

Innovation & Customer-Centric Focus 

• Drive continuous innovation within the product suite, keeping goeasy ahead of industry trends and emerging technologies. 
• Ensure that customer insights and feedback are central to all product development processes, enhancing customer satisfaction and loyalty. 
• Spearhead the creation of personalized product offerings that meet the needs of goeasy’s diverse customer base. 

Risk & Compliance Management 

• Ensure that all product offerings are compliant with regulatory requirements, risk management frameworks, and industry standards. 
• Work closely with risk management and compliance teams to mitigate risks related to product development and execution. 

What Experience You Bring: 

• 12+ years of experience in product strategy, product management, and P&L leadership, with a proven track record in the financial services or consumer lending industries.
• Strong experience in developing and managing consumer-facing products, including credit cards, loans, and point-of-sale financing.
• Expertise in driving growth and profitability through effective product strategies, pricing models, and customer acquisition channels.
• Extensive experience leading cross-functional teams in high-growth environments.
• Strong financial acumen, with the ability to analyze financial metrics, optimize costs, and drive revenue growth.
• Demonstrated ability to influence and collaborate with senior executives and stakeholders across an organization.
• A customer-centric mindset, with a passion for building products that improve the financial well-being of everyday Canadians.
• Bachelor’s degree in business, finance, marketing, or a related field. An MBA or advanced degree is preferred. 

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…

Financial Benefits:

• Annual bonus that rewards your hard work and dedication (STIP) and Long Term Incentive Plan (LTIP)
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:

• On-site Company Gym
• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Competitive Benefits

Employee Perks:

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, and more!
• Free onsite parking!

Diversity, Inclusion, and Equal Opportunity Employment:
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

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