Senior Manager, External Communications (18-month contract)

Join one of Canada’s fastest-growing companies and be part of something extraordinary – welcome to goeasy! At goeasy, our people and culture are at the heart of everything we do, and we’re proud to be recognized for it. We’ve earned prestigious accolades such as Waterstone Canada’s Most Admired Corporate Cultures, Canada’s Top Growing Companies, and the TSX30, highlighting us as one of the top performers on the TSX. We’re also honoured to be named a Greater Toronto Top Employer and recognized by Great Place to Work® as having the Best Workplaces for Women & Most Trusted Executive Teams, and included on TIME Magazine’s 2025 list of Canada’s Best Companies.  These honours reflect our commitment to fostering an inclusive, high-performance culture where talent thrives and innovation drives us forward. 

As one of Canada’s leading alternative consumer lenders, we’re passionate about helping everyday Canadians create a brighter future. Our vision is to provide a path to a better tomorrow, today. We offer a full range of products, including non-prime leasing, unsecured and secured loans, and point-of-sale financing through easyhome, easyfinancial, and LendCare.

If you're seeking an exciting, high-growth environment where your contributions truly matter, we want to hear from you! Join us, and together, let's create a future of financial empowerment.

Reporting to the Vice President, Communications, the Senior Manager, External Communications will play a critical role in strengthening goeasy’s external voice and reputation during an important period of continued growth and visibility. This 18-month contract role will help lead the development and execution of a proactive external communications program, with a focus on media relations, corporate storytelling, issues management, executive visibility, and day-to-day reputation support.

The Senior Manager will help shape and amplify goeasy’s corporate narrative by identifying meaningful story opportunities, building strong media materials, monitoring emerging issues, coordinating timely responses, and ensuring external communications are clear, accurate, consistent, and aligned to the company’s brand, values, and business priorities.

What will you be doing?

• Media Relations:
  • Draft and refine press releases, statements, key messages, briefing notes, Q&As, and media materials.
  • Triage and coordinate media inquiries, ensuring timely, accurate, and well-positioned responses.
  • Monitor media coverage, identify trends, and recommend opportunities to strengthen external visibility and reputation.
  • Manage day-to-day media relations activities and journalist engagement.
• Proactive Storytelling:
  • Identify opportunities to communicate operational progress, strategic initiatives, business achievements, and the company’s corporate social responsibility initiatives externally.
  • Develop and implement external communications plans that strengthen brand reputation and trust with key audiences.
  • Partner with internal stakeholders to gather proof points, business updates, and supporting data.
  • Coordinate messaging and elevate the corporate narrative in collaboration with cross-functional partners to ensure consistency across stakeholder-facing communications.
  • Work closely with communications team colleagues to amplify external narratives across internal channels, and vice versa.
  • Partner with HR team members on employer brand-building programs, including supporting goeasy’s corporate LinkedIn channel.
• Issues Management & Reputation Support:
  • Monitor emerging issues and reputational risks across traditional and social media.
  • Support the development of issues and crisis management plans and materials.
  • Help maintain issues trackers and risk monitoring processes.
  • Apply sound judgment in assessing reputational risk, message sensitivity, and escalation requirements.
• Executive Support:
  • Prepare and advise executives and subject matter experts for media opportunities, including the development of briefing materials and speaking points as needed
  • Support executive visibility and thought leadership through speaking opportunities and strategic social media content that strengthens the company’s voice and credibility
• Measurement & Reporting:
  • Support the development and project management of goeasy’s annual report, working cross-functionally with internal partners.
  • Track and report on media sentiment, coverage trends, key message pull-through, and reputational insights.
  • Support the development of regular reporting dashboards and external communications metrics.
  • Use insights from reporting and media monitoring to identify opportunities, risks, and recommendations for future external communications activity.

What experience do you have?

• 5+ years of corporate communications or public relations experience, with a specific focus on media relations and/or issues management.
• Strong writing, editing, and storytelling skills, with the ability to translate business updates into clear and compelling external narratives.
• Understanding of the Canadian media landscape and a knack for breaking through with compelling pitches and story angles.
• Demonstrated ability to manage competing priorities, respond effectively under pressure, and operate successfully in a fast-paced, highly visible environment.
• Experience partnering across teams and levels, with strong collaboration and relationship management skills.
• Strong project management skills, with the ability to manage priorities and drive execution.
• Sound judgment, responsiveness, and attention to detail.
• Curiosity and openness to using AI and emerging tools to improve media monitoring, content development, measurement, and external communications planning.
• Experience supporting communications in a regulated, publicly traded, financial services, consumer-facing, or similarly high-visibility environment is considered an asset.
• Agency experience is considered an asset.
• Bilingual French is considered an asset.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week, from our Mississauga office.

Internal Applicants: please apply through the link and provide written endorsement from your current manager.

$90,000.00 – $130,000.00 CAD (includes base salary only)

 We’re committed to attracting and rewarding top talent. Our compensation ranges are thoughtfully designed to reflect market competitiveness, internal equity, and the experience and impact each candidate brings to the role. 

At goeasy, we believe transparency fosters trust — and that rewarding performance with fair, competitive pay and meaningful growth opportunities is key to our success. 

 Should your total compensation expectations fall above the posted range, we still encourage you to apply. If selected for an interview, you’ll have the opportunity to discuss this with our recruitment team, as there may be flexibility based on your background and overall fit. 

This posting is for an existing vacancy within our team.

Diversity, Inclusion, and Equal Opportunity Employment:

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. goeasy is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. As an equal opportunity employer, we are committed to providing accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process. Please let the talent acquisition team know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.  

Additional Information: 

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.