Search Engine Marketing (SEM), Analyst

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! A publicly traded company on the TSX with over 4000% shareholder return since 2001, goeasy operates two main business units. easyfinancial is our consumer lending business that offers secured and unsecured installment loans of up to $25,000 and easyhome is Canada’s largest merchandise lease-to-own company. It is our mission to provide everyday Canadians the chance for a better tomorrow, today by giving them access to the credit they need and by offering them a second chance when they have been turned down by banks and traditional lenders. With a retail network of nearly 400 locations across Canada and over 1700 employees, we are able to build lasting relationships with our customers as we help them rebuild their credit and graduate towards prime rates and a brighter financial future.

If you live and breathe SEM marketing and want to work in a high growth environment, then we want to talk to you. We are looking for a SEM Analyst responsible for the strategic development, execution and ongoing management of high-budget campaigns across multiple channels including Google AdWords, Display, Bing, Retargeting, and eCommerce Market Places.

What you will do:

• Proactive management of all paid marketing campaigns to ensure business objectives and key targets are met and are on budget
• Lead all SEM marketing initiatives with a focus on optimization, reducing CPC and driving growth
• Build, set-up, research, execute, manage and optimize PPC marketing campaigns, including paid search, display, retargeting, e-commerce and affiliate marketing
• Drive conversion optimization, through A/B testing, ad development and landing page strategy
• Continuously look for ways to improve campaigns and drive growth, including testing new channels, strategies, techniques and tools
• Ensure adequate tracking, analytics, goals and conversion pixels are setup and in place across the various domains and landing pages, including Google tag manager, etc
• Oversee and manage paid marketing tools, software and tracking platform
• Run internal SEM reports and analysis, providing actionable insights
• Stay up to date on changes in the industry, trends and new strategies in SEO / SEM and CRO
• You also see the bigger picture and work with the team to understand how paid campaigns can help drive business growth

What we are looking for:

• 3+ years of paid search marketing experience, including understanding of online trends, PPC platforms, CRO techniques and affiliate marketing
• Experience managing large monthly budget campaigns ($100,000+), setting up SEM and paid social campaigns (Facebook, Twitter, YouTube)
• Experience working in AdWords Editor and Bing Editor (Certification preferred)
• Experience leveraging 3^rd party account management platforms (DoubleClick, Marin, Kenshoo etc) to improve CPA results (is an asset)
• Excellent data analysis skills, with the ability to optimize funnels and measure ROI
• Excel is your middle name – you are a master of report building and manage large data sets with ease. You know how to distill performance data into insights and optimizations that will drive lead volume growth and/or cost efficiency. You love working with pivot tables, vlookups, and formulas.
• You embrace automation and have set up or implemented Automated rules, Scrips or Auto Bid Strategies that have resulted in increases in performance and/or improved the account management process
• Entrepreneurial spirit and fearless in your ability to bring forward and execute new and innovative marketing tactics – willing to take risks!

Inclusion and Equal Opportunity Employment

goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.   Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. 

We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.

Why should you work for goeasy?

To learn more about our great company please click the links below:

http://goeasy.com/careers/ 

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