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Manager, Social Media & Strategy


Head Office
Mississauga, Ontario

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! Recognized as Canada’s Most Admired Corporate CulturesGTA's Top 100 Employers, one of Canada’s Top 50 Fintech’s and North America’s Most Engaged Workplaces, we want the best and brightest to join our team.

We are a publicly traded company on the TSX with over 4000% shareholder return since 2001, goeasy operates two main business units. Accredited by the Better Business Bureau, easyfinancial is our consumer lending business that offers secured and unsecured installment loans of up to $45,000 and easyhome is Canada’s largest merchandise lease-to-own company. It is our vision to provide everyday Canadians the path for a better tomorrow, today by giving them access to the credit they need and by offering them a second chance when they have been turned down by banks and traditional lenders. With a retail network of nearly 400 locations across Canada and over 2000 employees, we are able to build lasting relationships with our customers as we help them rebuild their credit and graduate towards prime rates and a brighter financial future.

The Manager, Social Media will own end-to-end social media for the goeasy, easyfinancial and easyhome social media channels. Reporting to the VP, Communications and Public Relations, this role will be responsible for creating, implementing and executing social media strategy and for contributing to and executing integrated marketing campaigns that simultaneously tell promote our brand, engage our customers and drive business results.

Responsibilities:

  • Creates and drives social media strategy.
  • Drives end-to-end social media for goeasy and its consumer brands, easyfinancial and easyhome.
  • Increase goeasy’s reach and engagement across Twitter, Facebook, LinkedIn, Instagram.
  • Performs social media monitoring, listening and measurement.
  • Manage goeasy’s social media communities. Own voice of customer reporting on social.
  • Work closely with marketers and agency partners to drive integrated marketing and communications campaigns from inception through to execution, inclusive of measurement.
  • Develop, execute, and oversee always-on, day-to-day social media content calendar.
  • Measure and communicate results.
  • Build relationships with key influencers and partners to increase our reach and the mileage of our content.
  • Work in tandem with HR to find ways to engage our employees on social.
  • Adapt crisis communications for social media.
  • Keep current on trends, technology and best practices. Own relationships with social media vendors.
  • Actively engage in blogging, discussion forums and social media channels.

Qualifications:

  • 5-8 years of progressive social media experience.
  • Proven ability to work in a fast-paced work environment, under tight timelines with multiple internal stakeholders.
  • Strong written and communication skills. Bilingual (French) preferred.
  • Expert-level understanding of business uses for Facebook, Instagram, LinkedIn, Twitter and Tik Tok.
  • Experience writing short and long-form social media content (blog), and managing content calendars. Experience recording other types of rich media (video, podcasts, etc.) preferred.
  • Strong interpretation of social media analytics and experience with social media strategy.
  • Familiarity with social media monitoring and measurement tools.
  • Understanding of SEO and web traffic metrics. Working knowledge of SEO best practices preferred.
  • Experience with Influencer marketing & social listening.
  • Experience working on blogs and/or content marketing.
  • Experience developing and applying impactful social media strategies that are integrated with a broader, omni-channel marketing plan.
  • Experience collaborating with a broader team to achieve team goals through social media and increase online publicity.
  • Experience managing communities.

Inclusion and Equal Opportunity Employment

goeasy is an equal opportunity employer. In addition, goeasy is committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada.   Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  

We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.

Why should you work for goeasy?

To learn more about our great company please click the links below:

  

http://goeasy.com/careers/ 

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